What data does Scroller actually need?

A normalised JSON array — each item with title, blurb, image URL, and a meta dict. Anything else is optional. The mapper handles ingest from any source shape.

Is the feed truly infinite?

Lazy-loaded in viewport-sized batches. The full dataset is held server-side; clients fetch as they scroll. Performance stays constant past 10,000 items.

Can I sort or filter instead of randomising?

Yes — randomise is the default, but any JSONPath sort or filter expression works. Pass ?ordered=true for the input order, or wire a custom comparator.

Platforms

Scroller

Infinite-scroll feed engine.

The reusable JSON-driven scroller that powers media feeds across the fleet. Randomised feed, modal details, JSON import/export, infinite scroll over any normalised dataset.

JSON-in, feed-out — normalise any dataset to the Scroller schema
Randomised feed with modal detail view out of the box
Infinite scroll with lazy loading over any sized dataset
Embedded in every list site and travel site in the fleet

Why

Every top-100 list site needs an infinite-scroll feed. Building one from scratch per project wastes a sprint. Scroller is a solved, drop-in module — normalise the JSON and get a feed.

How

Normalise your dataset to the Scroller JSON schema (title, blurb, image, meta)
Drop the component into any Next.js page — modal detail and infinite scroll included
Randomise or sort the feed; export as JSON for any downstream use

Proof

Fleet sites running Scroller: multiple
Feed setup time: < 1 hour
Input format: any JSON → normalised schema

Scroller — JSON in, feed out

Normalise · Render · Export

Hover or tap a node to see details.

FAQ

What data does Scroller actually need?: A normalised JSON array — each item with title, blurb, image URL, and a meta dict. Anything else is optional. The mapper handles ingest from any source shape.
Is the feed truly infinite?: Lazy-loaded in viewport-sized batches. The full dataset is held server-side; clients fetch as they scroll. Performance stays constant past 10,000 items.
Can I sort or filter instead of randomising?: Yes — randomise is the default, but any JSONPath sort or filter expression works. Pass ?ordered=true for the input order, or wire a custom comparator.

In production

Cross-fleet scroller
Same engine across yb100, xmas, fad, wbp — JSON in, infinite feed out, modal detail view.
See it
Setup time < 1 hour
Normalise a dataset to the Scroller schema, drop the component in, ship. Reusable across any list site.
Embeddable React component
Single drop-in for any Next.js page — no per-site rewrite, no per-site CSS.

Talk to Mat See pricing

Workflows

LAD — List A Day

A fresh ranked top-100 list every day.

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